Meta’s Privacy Center

Goal

Help people quickly understand a concern, know if it applies to them, and see what to do about it, building trust in Meta's practices along the way.

User problem

Meta's privacy story was fragmented across isolated settings, consent flows, and policies, pushing people to Google and blog posts to piece together how to control their experience.

5 core privacy concerns emerged from this research:

  • Security

  • Sharing

  • Data collection

  • Data Use

  • Ads

Outcome

Metrics showed clear success compared to pre-Privacy Center, with measurable gains in task completion on platform. Also, the patterns developed scaled beyond the five initial topics to include education for teens and other subjects.